Spotify boasts of having over 50 million paying subscribers. This makes it the ultimate platform for artists to make their presence known and reach a wider audience. If you are lucky to have your music featured on a large Spotify playlist you get new listeners and followers very fast. Actually, more artists are debuting their music on Spotify than on regular radio airplay. So how do you go about it? Allow us to give you a few ideas on having your music featured on popular playlists.
For a long time, Spotify required you to have a minimum of 250 followers for your account to be verified. However, they have since reviewed this view and you can now get verified with less than 250 followers. The blue tick after your name works like a ‘standard mark of quality’ which instills confidence in people and likely to influence them to play or share your playlist. Just to be clear, you do not need to be verified for your content to be included in a playlist, but it helps a great deal.
- Understand the Spotify algorithm system
Spotify uses an algorithm system whereby music that is almost similar is packaged in the same playlist. So it is of importance that you do your homework, get to know the type of playlists available on Spotify and who to target when you promote your work. Once you have this figured out, you can seek to have your tracks included in as many playlists as possible.
- Use third-party playlists
Usually, there are playlists created by third parties such as curators, brands, labels, businesses, blogs, and other influencers. You can take advantage of this avenue by sharing your playlist with them and heave them include your playlist in theirs. Thanks to their influence, you can heavily benefit from this option. Also, you can try to include it in Spotify curated playlists if you can, which is usually put together by Spotify editors. All these ways increase your chances of gaining new listeners and followers.
Final thoughts – if at first, you don’t succeed, try again!
This may sound like a cliché, but it is real. If you do not get positive feedback from Spotify editors or third party curators, or if your music does not get featured on the first try, do not give up! Try again and again and eventually you will succeed.