The old walls that used to separate artists and audiences have crumbled by the wayside completely thanks to social media and other modern means of communication.
Obviously, as an artist ,you’re going to want to make sure that you’re doing everything you can to get the word out about your music. Your music is going to build your fan base – but if you’re serious about creating a community that connects with you as an artist much more deeply you have to be willing to go the extra mile.
Today’s fans are looking for a lot more than just a catchy beat and a fun hook. They are looking for artists that they really feel a connection with.
Your music lays the foundation for the connection you have with your audience but there’s a lot more you’ll need to do to really fit together these pieces of the puzzle. You’ll want to find as many ways as you can to reach out to your community, getting them excited about you as an artist and not just excited every time you release new tracks.
Here are five things you want to start doing ASAP to hit the ground running!
Tell them the story behind your music
Artists that open up to their fans about how they create their music – the motivations that go into every recording session, the stories behind every writing session, and how the music actually gets made – create a much deeper connection with their fans than those that only connect on a superficial level.
You don’t necessarily have to have all kinds of “deep meanings” behind your music to generate this kind of connection with this type of storytelling. Anything about the creative side of the music industry is going to be gobbled up by those looking to connect with you – and these moments of candor will go a long way towards separating you from the rest of the pack.
Here are some ideas for you to think about :
- Tell what’s your song or album about?
- Exactly where were you when you made it and when did you create it?
- What does the song or album mean to you?
- How did you evolve as an artist throughout the creation?
Once more, these are just some general suggestions to consider. Use them as a beginning point, if you are feeling stuck.
Use them to examine your project from all the angles and find the ideas that will strengthen your promotion whenever you release it.
Let your fans behind the scenes
Behind-the-scenes footage, photos, and stories are always fun, interesting, and exciting – and you’d be hard-pressed to find fans of any artist or of any art that aren’t looking for a sneak peek behind the curtain.
People really love to see how their favorite things are actually made, the process behind how the finished product gets put together, and the interesting little stories and insights into everything that goes into putting together something of this creative magnitude.
These little miniature documentary shots can go a long way towards deepening that connection between you and your fans.
Open up about your influences
Passionate fans are always interested in tracing the lineage of their favorite artists, diving deep into the artists that influenced them – and the artists that helped to make them into the musicians that they are today.
Not only is this going to be a fun way to open up to your fans about who you are musically and how you got there, but it’s also going to be a fun way to get a little bit of extra exposure to the artists that helped influence you (particularly if they are otherwise a little bit obscure).
Musical artists have been taking advantage of this tactic to do real deep dives into some pretty otherwise obscure physical artists, songs, or albums. Even just a quick video of you breaking down why you love a particular song or how it influenced or continues to influence the music you make will help deepen the connection that your fans feel they have with you – especially if they are just as influenced by this music as you were!
Shine a light on your other creative outlets
Even the most obsessive musical artists on the planet look for other ways to express their creativity, usually with pet passion projects that might not be getting the kind of attention from your fans that your music is.
A great way to open up this relationship is to share these kinds of interests, these kinds of projects, and these kinds of passions and get your community involved. Sharing information about your favorite music outside of your own, your favorite books, your favorite hobbies, and your interests is always going to round out your character and show your fans who you really are. It sure beats them feeling as though they only ever indirect with the “artist” and not the person behind the artistry.
Connect and collaborate
A huge piece of the puzzle today is finding artists to connect with and collaborate with, opening up your sound and doing interesting projects with artists that may not be perfectly in line with the genre of music you are used to doing.
These kinds of crossover projects always add a lot of excitement, and not only will they open up new channels of connection between you and your community but they also get you a lot more active in your own music industry and open up doors that might not have been opened up before.
Do not make the mistake of thinking of connecting and collaborating as some kind of networking endeavor, however. Way too many artists go down this road and completely obliterate the goodwill they were hoping to generate with fellow artists and with their community, sinking their battleship much faster than they would have thought possible.
Organic collaborations that just kind of “click” can be fun, exciting, and something that gets your community really jacked up.
At the end of the day, it’s all about finding ways to really express yourself, to really share who you are as a person and as an artist, and to find ways to get your community more and more excited – and more passionate – about you, your music, and your sound.
Today’s communication tools and social media have completely leveled the playing field for the music industry in a way that just wasn’t ever possible before. Take advantage of all that leverage to build and grow the kind of musical following you’ve dreamed of with the help of the inside information we shared above!
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